Share a Wave and Win
Contest Site
Courtesy is contagious. That was the message we were tasked to communicate for ICBC. As a continuation of a larger campaign we created a contest microsite that allowed drivers to share a courteous story from the road and plot where it happend on a map. Also a tips section was created with the characters from the tv spot and presented as "courtesy central".

See the site here
ICBC content was created by Wasserman + Partners Advertising Inc.
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