On Deck? Put it On.
When working the deck of a fishing vessel, you could be out at sea for weeks at a time chasing that next big catch. Out in these dangerous conditions PFD's save lives especially when radio service often the only connection back to land. A fishing crew have little to do in the evenings but gather round the table for a friendly game of cards. It's here that we chose to reach our audience. By giving away decks of cards to skippers and their crew we're reminding them about wearing PFD's. On Deck? Put it On.